Label & Litho

Labels for New Zealand and the world

Beer Labels

September 27, 2015

Canned vs. Bottled Beer

There’s long been a debate over which is better – canned beer or bottled beer. In one of the early seasons of Mad Men there’s a great scene where Don Draper is looking after Heineken’s US marketing account. 1960s America isn’t used to bottled beer, or European beer for that matter, and Don has the […]

September 16, 2015

Judging a beer by its label

Good beers and good books have more in common than you’d think: they’re great to crack open, they make you happy, and we’re not supposed to judge them by their covers… rather, labels… Whatever it is that we’re consuming, whether it’s that new Murakami, a state of the art bahn mi, or the latest and […]


Label and Litho Director Angus Kincaid recently attended the AUSPACK 2015 Exhibition in Melbourne where he spent two days scouring the exhibitors’ stands for innovative packaging and processing solutions. AUSPACK is the largest biennial packaging and processing machinery and materials exhibition in Australia and attracts exhibitors from across Australasia. We see the packaging world evolving […]


With the rise in craft beer brands over the past couple of years we’ve seen certain trends start to emerge, particularly when it comes to beer labelling practices. With over 100 craft beer brands now on the New Zealand market, and craft beer making up only 2% of the domestic beer market, having a beer […]


Label & Litho have become known for our quality and technology. But we’re also fast becoming known for the creative, quirky labels that come from our Wellington factory. Our clients come to us with all sorts of interesting ideas for labels – and we love the challenge of turning these ideas into a reality. A […]